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However, throughout the 1920s Dodge gradually lost its ranking as the third best-selling automobile manufacturer, slipping down to seventh in the U. They also entered into an agreement whereby they marketed trucks built by Graham Brothers of Evansville, Indiana.The three Graham brothers would later produce Graham-Paige and Graham automobiles. Wilmer was a banker with no auto experience and Haynes remained as president.This basic format of a dual line with Six and Eight models continued through 1933, and the cars were gradually streamlined and lengthened in step with prevailing trends of the day.The Dodge Eight was replaced by a larger Dodge De Luxe Six for 1934, which was dropped for 1935.Despite all this, Dodge Brothers' sales had already dropped to seventh place in the industry by 1927, and Dillon, Read began looking for someone to take over the company on a more permanent basis.Eventually Dodge was sold to the then-new Chrysler Corporation in 1928.
To enhance production, in 1932 Chrysler built a factory in Los Angeles, California where Chrysler, De Soto, Dodge and Plymouth vehicles were built until the factory closed in 1971.
The Dodge brand has withstood the multiple ownership changes at Chrysler from 1998 to 2009, including its short-lived merger with Daimler-Benz AG from 1998 to 2007, its subsequent sale to Cerberus Capital Management, its 2009 bailout by the United States government, and its subsequent Chapter 11 bankruptcy and acquisition by Fiat.
In 2011, Dodge, Ram, and Dodge's Viper were separated.
To fit better in the Chrysler Corporation lineup, alongside low-priced Plymouth and medium-priced De Soto, Dodge's lineup for early 1930 was trimmed down to a core group of two lines and thirteen models (from three lines and nineteen models just over a year previous).
Prices started out just above De Soto but were somewhat less than top-of-the-line Chrysler, in a small-scale recreation of General Motors' "step-up" marketing concept.